5 Valentine’s Day Marketing Ideas That Never Get Old

Valentine’s Day is all about love if you are in a relationship and all about hate if you are a “forever alone” kind of person. But this holiday is also a HUGE opportunity if you are into content marketing.

This ambivalent but much celebrated event is immensely capitalized by businesses, both big and small, and for a good reason.

Love (sex) sells.

With Valentine’s Day upon us yet again, we decided to go over some last-minute marketing campaign ideas that can make your work become a true labor of love.

1. Valentine’s Day Specials

If you have an online store of some kind you can make Valentine’s Day specials in form of bundled items that your customers can buy at a discounted price. You can offer this exclusively for your email subscribers if you want to grow your list.

2. Free Shipping Or Free Wrapping For Gift

Considering these are last-minute promo ideas, you should also target customers near you to make sure that their gifts will arrive on time. This offer should be available for a limited time only as it is rather time-sensitive considering how near Valentine’s Day actually is.

However, placing an order within the next 24 hours or so can create urgency and make your customers click on that order/buy button more easily.

3. Contest

One of the best-working and most engaging tactics is posting a contest. Here are some ideas:

  • most romantic Valentine card contest
  • funniest “I’m single” slogan contest
  • a love-related photo contest, etc.

The whole idea behind these contests is to engage your audience and reach more people online, while the winner gets a cool prize on Valentine’s Day. You can do it via Facebook, Twitter, Instagram, Freelancer Contest, etc…

4. All The Single Ladies!

As we already mentioned – Valentine’s Day isn’t just for customers who are in a relationship. This is why you should also come up with a Valentine package special that can apply to all the singles in your target audience.

Single and ready to mingle!

5. Boy’s Will Be Boys

We all know that guys always forget about anniversaries and Valentine’s Day so they are a perfect target audience for these last-minute offers.

Make sure you offer coupons or discounts on social media targeted to your male followers and just lay back and watch your brand growing.